Food & Beverage Growth Firm
Bite into
Growth.
We help food & beverage brands grow — from strategy to shelf. Advisors who execute. Operators who think.
Food & Beverage Growth Firm
We help food & beverage brands grow — from strategy to shelf. Advisors who execute. Operators who think.
The Approach
Most strategy firms can't execute. Most brokers and distributors can't think strategically. SnackVizor sits at the intersection — a finance-and-operations-grade team that writes the plan and then ships it.
One brand, four ways to engage. A client can enter at any stage and add lines as they grow. No handoffs between consultants and operators. No deck that dies in a drawer.
Strategy to shelf — one team, one accountability
What We Do
Consulting
Growth strategy, market entry decisions, brand positioning and architecture, revenue growth management, pricing, P&L diagnostics, and M&A support. The strategic core that informs everything else.
Co-Man & White Label
Production sourcing for brands that need a co-manufacturer, plus a curated portfolio of ready-made SKUs for retailers and distributors who need private-label products fast.
Market Expansion
For international and regional brands entering the US, and for US brands expanding into new geographies and channels. Go-to-market design, importer setup, regulatory, launch playbooks.
Channel Access
Placing products in the right doors through a live distributor and retail network. Buyer introductions, broker management, category line reviews, and retained relationships with national accounts.
By the Numbers
Three-and-a-half decades of operating leadership inside the Coca-Cola system and at Arca Continental Foods & Snacks. Live engagements across the Americas, Asia, and Europe.
37+
Years of CPG Leadership
From Bogotá strategic planning to running Coca-Cola Philippines and Arca's global Food & Snacks division.
4
Continents Operated
P&L ownership across the Americas, Asia, and Europe — country and regional level, not just functional.
4
Ways to Engage
Consulting, Co-Man, Market Expansion, Channel Access — buy one or sequence the whole journey.
1
Team. One Accountability.
No handoffs between advisors and operators. The team that designs the strategy is the team that ships it.
Selected Portfolio
Past pedigree and live engagements across CPG — from the Coca-Cola system and Arca Continental's snack brands to today's portfolio of growth-stage food & beverage clients.
Selected Engagements
Active
Market Expansion
Active
White Label
Active
Channel + White Label
How We Work
Phase I
Consulting
Diagnose the business. Pressure-test the strategy. Lock the brand positioning, the P&L logic, and the priority bets.
Phase II
Co-Man & White Label
Source production. Build specs. Select co-mans on cost, quality, and capacity. Or pick from the ready-made SKU shelf.
Phase III
Market Expansion
Design the go-to-market. Stand up importer, regulatory, and channel plan. Stage the launch market by market.
Phase IV
Channel Access
Place the product. Open the right doors. Manage brokers, line reviews, and the sell-in cadence with national accounts.
The Team
SnackVizor is a principal-led firm. Every engagement gets direct senior attention — not a junior team with a partner cameo. Two founders. One point of accountability. The team that designs the strategy is the team that ships it.
Pedigree & current engagements
Guillermo Aponte
Founder & Partner
37+ years in food & beverage at the senior executive level. Former CEO of Arca Continental South America and of Arca Continental Foods & Snacks USA-LATAM. Former President of Coca-Cola Philippines, and GM of Coca-Cola Mexico North, Mexico South, and Colombia. Active board seats across CPG distribution, beverages, and enterprise AI.
Victor Morales
Founder & Partner
Leads strategy, finance, manufacturing operations, and private-label growth for snack platforms. Combines financial discipline with hands-on operating execution — co-manufacturing, production, pricing, margin control, customer negotiations, and channel development. Builds profitable snack businesses by aligning product, cost, and capability.
"We don't stop at strategy.
We get you on the shelf."
— The SnackVizor thesis
Get in Touch
For new engagements, partnership conversations, or to understand whether SnackVizor is the right team for a specific challenge — write directly.
Accepting select engagements · 2026